It is linked to a unique SKU/EAN/ISBN code and is used as a reference to manage catalogue attributes, prices and inventory of a product. A unique 10-character alphanumeric identifier for a product on Amazon (for example, B07ZB5C3ZM). ASIN – Amazon Standard Identification Number.The advanced reporting section for vendors to analyse customer behaviour and traffic on their product pages. ARAP – Amazon Retail Analytics Premium.A data reporting section in Vendor Central that brands can access to analyse their sales and inventory with Amazon. ARA – Amazon Retail Analytics, often referred to as ARA basic.Andon Cord – If customers report a product as dangerous or as repeatedly delivered damaged, customer service representatives will remove a product’s listing from the website until the cause is identified and resolved.External Container ID to label cartons to be sent to Amazon and generated via Vendor Central.

AMG – Amazon Media Group, now known as Amazon Ads.

AMS – Amazon Marketing Services, now known as Sponsored Ads.

ACoS = total ad spend ÷ total ad revenue. Describes the ratio of your ad budget to your ad revenue.

A+ Content – Product page with enhanced content features on Amazon, e.g., feature comparison tables, enhanced imagery, etc.

3P – Third-Party, describes sellers trading goods on Amazon’s marketplace without selling these items to Amazon first (refers to Seller Central).

1P – First Party, describes Amazon’s direct relationship with manufacturer brands and distributors that receive purchase orders from the retailer (refers to Vendor Central).

Make sure to bookmark this page and come back whenever you need to look up any term in the future. Whether you’re doing business as a vendor or seller: This A-Z Amazon dictionary will help you navigate all the jargon, abbreviations, and technical terminology you are likely to come across when selling on the world’s largest marketplace. This Amazon Glossary includes over 190 terms and abbreviations you need to know when selling on Amazon.

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