Second, the iPhone has never once made it out of the first round.Īs you can see in the finished bracket with the new winner, both those notes remained true after this year’s test: The first round used this photo:Īfter the polls for all rounds closed, Brownlee revealed which cameras people voted on:Īt the beginning of his video, Brownlee makes two important notes: First, each year he has done this test, no camera brand has ever repeated a win. The photos were posted to both Twitter and Instagram stories as each allow for polls. In one image there might be a wide mix of shadows and highlights which would test each camera’s dynamic range, while in another there might be a lot of textures and competing colors that would show how each sensor adapted to the differences.

The idea was to create scenes that could very easily happen in everyday life, but also integrate challenging aspects to each image that may not be immediately noticeable. Brownlee went so far as to not even tell the camera where to focus, leaving that up to the smartphone as well.Īll the images that Brownlee took may look simple and unchallenging, but that was the point. In this way, the only differences in how a photo looked were based purely on how each smartphone is programmed to capture an image. In each round, all smartphones would be placed in the exact same position and photograph the exact same subject under the exact same circumstances.

Brownlee wanted to see how people would vote based purely on the images that were taken and nothing else.

Those who would be voting had no idea which phones were up against each other round by round, which was the point.

Marques brownlee